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According to the latest reports, the share prices of Ubisoft are experiencing a downfall, despite the increase in quarterly sales. On February 10, 2021, the stock exchange showed that share prices of Ubisoft dropped by 6% in the market. The French gaming giant’s share prices are dropping even when it is reporting record-high quarterly sales.
On top of that, the gaming giant ‘Ubisoft’, has also laid out the entire guidance plan that it is going to follow and practice for the running year.
For its recent fiscal quarter, Ubisoft announced that it managed to hit sales worth €1 billion, which translates to around $1.2 billion. The firm revealed that the sales it observed for the 3rd quarter of the fiscal year are more than what was predicted by the company’s analysts.
Ubisoft revealed that the sales made in the particular quarter were more than double of what it had achieved for the same quarter in the past year. In the same quarter for the previous year, Ubisoft had achieved €455.5 million.
The sales and marketing team at Ubisoft stated that the key money makers for the company were the new titles it had launched. Some of the most popular and strong gaming titles include Watch Dogs: Legion, Dance 2021, and Assassin’s Creed Valhalla.
The company also revealed that another factor that came into play and helped increase their sales was the launch of new consoles. The sales for Ubisoft reportedly surged with the launch of new consoles released by Microsoft and Sony in November 2020.
These next-generation consoles released by both tech giants helped boost the sales for the company in the 3rd quarter of the current fiscal year.
Ubisoft revealed that its highest-grossing game for the third quarter of the fiscal year was Assassin’s Creed Valhalla. The company announced that it achieved record sales for the latest Assassin’s Creed game.
Furthermore, Assassin’s Creed Valhalla was also titled as the second best-selling game on Xbox X, Xbox S, and PlayStation 5 gaming consoles. On the other hand, Watchdogs: Legion was ranked as the fourth best-selling game on the same gaming platforms.
However, the CEO of Ubisoft Yves Guillemot has shared some very interesting facts about the company’s sales. According to Guillemot, it is not the new gaming titles that are resulting in high sales for the company, it is the old titles. He stated that the company has been gaining a lot of user base and making sales for games that offer strong engagement.
One of the most popular games launched by Ubisoft is Rainbow Six Siege that was released back in 2013. Still, the game has players using the platform for multiplayer gaming and has a total of 70 million players throughout its servers. Ubisoft revealed that just in the last year, the game had 15 million users join its multiplayer gaming community.
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