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On Thursday, March 18, 2021, a huge announcement was made by Adidas and Peloton. The announcement has caused a lot of excitement among the fans and regular customers of both brands. The Adidas and Peloton brands have revealed that they are currently working on a new project.
The brands revealed that they are collaborating in order to introduce a new line of apparel and gears. The brands have announced that the apparel they will be revealing would be from the athletic section and on the other hand, the gears will be for the lifestyle section.
The reports suggest that Peloton will be sharing its brand expertise for the design of the collections. Some of the top Peloton collaborators that will be sharing their expertise with Adidas’ designing teams would be Cody Rigsby, Ally Love, and Robin Arzon.
Adidas has announced the merchandise that it is currently designing by collaborating with Peloton. The merchandise currently being worked on by Adidas include jogger pants, sports bras, crewnecks, tees, hoodies, and shorts.
While providing the details around the merchandise it is going to launch, Adidas has also announced the price range for the merchandise. Adidas has announced that the merchandise it will launch with joint efforts with Peloton would range between $30 and $85.
The brand has also announced that the merchandise it will launch will have the sizes go all the way up to 2X. The best thing about the merchandise being designed by Adidas and Peloton is that all of the merchandise would be unisex.
Adidas has also announced that they are planning to finish up the designing and manufacturing of the merchandise by March 25, 2021. The brand has revealed that it is planning to launch the new merchandise by March 25, 2021.
Once launched, the merchandise will be available on the websites of both brands as well as their retail stores. The brands have revealed that this is not the only collaboration they are looking forward to. This is just the first attempt made by both the brands and they are confident that they will be doing a lot of collaborations in the coming years.
The executives of both companies have unanimously released a statement following the announcement of the new merchandise. The company has stated that these are difficult times in the entire world when it is almost impossible for them to collaborate physically.
Therefore, their joint effort is an attempt to boost the morale of the people high who want to go out for daily exercise or jogs but aren’t able to do it due to the pandemic.
Adidas is the latest collaborator that has joined forces with Peloton with the aim to introduce new merchandise. Before working with Adidas, Peloton had already collaborated with Nike and Lululemon to introduce unique merchandise.
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