Apple Makes a Move to Expedite Efforts of Working on Electric Car
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It has been more than a decade since Apple introduced its first smartphone that revolutionized the world of smartphones. The industry took the entire smartphone industry by storm by introduced iPhone and is still one of the top brands in the smartphone industry.
Apple was already in action prior to several decades of launching the first iPhone. However, iPhone was the product that took Apple to the next level and all-time highs. Since then, the company has made a huge success and great developments in terms of technology and advancements.
As of now, Apple is the largest company in the entire world in terms of market capitalization and its market presence is constantly growing. The company has always been praised for its technology, vision, and determination for making products for delivering the best performance.
Just when people thought that Apple was only going to stick with small products and gadgets, rumors started emerging about the company’s involvement in other projects.
This time, the entire world was taken by surprise as Apple had apparently decided to go on an entirely new path. It was reported that Apple was interested in launching its own electric car that would be autonomous. This meant that the company was soon going to launch its own car in the market with its own chips and other accessories.
Since then, the fans and loyal customers of Apple have been anxiously waiting to hear from Apple in regards to any updates regarding its autonomous car.
Initially, these were just rumors so no one knew exactly what to believe. However, Apple’s recent hire has confirmed that Apple is indeed serious about its autonomous electric car.
According to the latest reports, Apple has confirmed that it has recently hired the former senior executive at BMW, Ulrich Kranz. One of the major contributions of Ulrich Kranz while at BMW was based on electric cars. Apple confirmed the onboarding of Ulrich Kranz through one of the major news channels on Thursday, June 10, 2021.
This is the only announcement made by Apple so far that confirms that Apple is getting serious about its approach to electric cars. The company is now getting ready to start working on its own electric and autonomous car. Even before the confirmation, the Apple enthusiasts were already very glad and curious about the car.
The company is now getting ready to compete with Tesla, which is currently ruling the electric car manufacturing industry. By the time Apple launches its autonomous car, Tesla including many more companies would already have their autonomous cars conquering the roads.
Therefore, expectations are very high with Apple’s cars and technology. As it would be an entirely new market for Apple, it will definitely get tough competition from the companies that are the gurus in the particular space.
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