Microsoft and Google Are Publicly Going at Each Other
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As per the latest reports, Microsoft and Google openly took each other head-on through the public channels. This incident was witnessed by the followers of both tech giants who witnessed the public feud between them on Friday, March 12, 2021.
It has been confirmed that Microsoft has decided that it will be going in front of the U.S. Congress. The reason for going in front of the U.S. Congress would be to testify at the hearing where it will explain the impact it has exerted on the local news.
It has been revealed that Microsoft has been involved in targeting the dominance of Google in the advertising sector. The tech giant (Google) has been making constant efforts in order to facilitate people in advertising and is doing the same in the news sector.
This is causing the constant erosion of the local journalism sector in the regions where Google is able to the operator. This statement has been added by Microsoft in its Testimony that it has submitted at the U.S. Congress before the designated hearing.
Brad Smith, who is the President at Microsoft also made a statement in regards to the recent developments in the Journalism sector. Smith stated that the journalism sector has been getting pushed away by Google because is a tech giant. It has all the resources at its disposal when it wants to advertise something and has a worldwide user-base that it can cover.
On the other hand, the local journalism sectors are bound by the resources and their coverage. This is the reason why the local journalism sector, in general, is taking a huge blow and is facing a lot of monetary problems.
Smith clarified that they are not trying to make a statement that Google has been involved in doing things unlawfully or unethically. He stated that Microsoft has been around with its search engines and other services for more than two decades.
During this time, Microsoft has realized that the introduction of new services and its success causes a lot of negative impacts on the local sectors. This is exactly what is happening with the local journalism sector from around the world.
This is something that cannot be ignored under any circumstances as the success of one company can’t be at the cost of jeopardizing the market situation of local journalism.
The tech giant needs to take the necessary step and compensate the local journalism for their hard work and dedication. They are the ones who do all the work in gathering information and verifying the sources before making them public.
Therefore, in order to protect the sanctity and keep the local sectors alive, the Government needs to step in and take necessary actions in order to control the situation.
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